Quote - Why all the secrecy?

 

I agree - here's how I got there:

 

At first I disagreed. Apple doesn't say a damn thing about their brand new products until the very day it is released for sale. The original iPhone, iPad, iPod, MacBook Air... all of them weren't even leaked, let alone announced, until the very day Steve Jobs got up on stage and showed one off. Along that vein, Microsoft had a very nasty habit of spewing information about "upcoming" products, with most of them coming to naught (the Courier Tablet, WinFS, etc.)

 

OTOH, given that this little industry is based on visuals, maybe a bit of marketing and preview would be a Good Thing(tm). SM desperately needs to step up and replace what they once got gratis from you-know-who - flexible-as-hell figures. This is a big thing for them, and demonstrating that they've got it covered is a good start.