Example:-

A Store has products that two sets of software users can use. The sfotware makes no difference to this example, any will do.

This store then begins to lessen the products for one set of software and increase the amount of products for the other set of software.

Those that want the lesser supplied software ask for more products for them to buy.

The store carries on and does not listen.

The store has a club that includes incentives for those in it.

It is noted that the items for the mentioned club also drop for one type of software and these again ask for more items.

Again, the store carries on with the increase on one side, while dropping the items of the other to a minimum.

They now change the rules for their incentives club so that one side again has little to nothing to gain from the club.

Now, after reading that, what would you do as a customer and a member of the incentives club?

I have deliberatly, not mentioned the software, the store or the incentives club as they do not matter in this example. These could be anywhere.

I for one would drop from the incentives club as there is no reason for me to pay out a certain amount each month to not get back anything in return.

Would I use the store if I needed something and it was there? Yes I would. I know I would have to pay a higher price for not being in the incentives club, but that is something that would make no difference. If I wanted something, I would buy it.

The above is just an example that can work in any type of business be it IT, recreation, big business etc.

The example is NOT intended to inflame or do anything else but explain a point. Other can and will have their own opinions.

All the best.

LROG

Who honors those we love for the very life we live?, Who sends monsters to kill us?, and at the same time sings that we will never die., Who teaches us whats real?, and how to laugh at lies?, Who decides why we live and what we'll die to defend?, Who chains us?, and Who holds the key that can set us free... It's You!, You have all the weapons you need., Now Fight!