I'm having a hard time thinking of many examples of "loyalty" among consumers.  It seems to me that people almost always tend to choose the best deal they can find, as long as searching for it doesn't take more effort than it's worth.  I tend to pick the same brands of toothpaste and shampoo, for instance, because it's not worth my time to find others I will like -- unless someone offers me a good deal on something new or different.

The only exception I can think of is the Apple/PC divide. 

I wonder just exactly how many "loyal DAZ customers" have never bought any 3d content anywhere else, because it seems to me that simply buying a lot of stuff does not make one particularly loyal (any more than sleeping with someone frequently embues a person with a particular degree of fidelity).  I would think that exclusivity would be a necessary component of loyalty.

Then again, maybe in the age of internet forums, "loyalty" means: "Not publicly talking crap about a business." I wonder how valuable such a trait is in one's customers.  Is it as valuable these days, especially for internet based businesses, as the traditional exclusive shopper sort of loyalty?

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