This was discussed here before, but there really are only 2 things that can make or break a new figure.

One is the versitility of the figure to achieve many different looks.

The second is vendor support. Without that it really doesnt matter how good the figure is, it will never have much use.

 

Right now, wether you are a poser user or a daz user is irrelevent, the current benchmark that shows how versitile a character can be is the genesis figure. It can do alot more than any previous figures could in this market.

But even if you choose to ignore this advancment, the next level of benchmark is m4/v4. So a new figure would have to be able to offer a versitility that m4 and v4 could not offer to the market. M4/v4 offered a ton of morphability, they were decently mapped, they were well rigged and quite versitile. So to begin in making a new figure with intent for a mainstream market you would have to think on how you can improve on that, so that you can meet the criteria of versitility.

Then you would need to add to that versitility by ensuring that it has a ton of supporting products, so that people can fill their library with all the extras they need to make it a usable figure (clothes, hair, morphs, poses, animations etc)

With the current tech in poser you can make some advancments, but wether it is enough to push the market away from m4/v4 is going to be very tough....and getting vendor support would be even harder, simply because making top quality products is a huge investment in time and if the new figure fails to achieve its goals...then they ahev lost all that time.  I know I have been there and lost big when apollo came out....so I know I would be hesitant to try that again.