Quote - Anyway just really chipping in to agree that what's needed around any new figures, if they're to take off... is quite simply, I reckon, hype hype and more hype... then some hardcore marketing... then some more hype... etc. ... if there's enough hype, hype, marketing and hype, built up around it?

And, THERE you have it.

1.  A figure with content

2.  hype hype and more hype... then some hardcore marketing