I agree on the figure - app integration/updating part.

Change the figure AND the app to make the newest of the newest technology work.

But then you fall into your own trap.

"EVERYBODY" that wants to use the new figure/app/technology then ** HAS** to buy the newest Poser version???

That is what DAZ tried, and failed, and had to give the app for free in the end.

3D is only a small part of the bigger SM company.
And any company has to make a profit.

For DAZ the profit is in the content, for SM the profit is in the Poser app.

if they have to give Poser for free, they might as well close the 3D department.

The SM 3D business plan is based around the application.

Poser 1, 2, 3, 4, 5, 7, P8 and PPro2010, P9 and PP2012, P10 and PP2014 Game Dev
"Do not drive faster then your angel can fly"!