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And businesses count on that kind of behavior. Being kind to a business never pays off.  All you are doing is reinforcing bad behavior.

Always remember - right & wrong & morality NEVER enter a business decision.  That is the FIRST lesson you learn in business 101.

You have to deal with business in a cuthroat manner, because they certainly will with you. 

Ask the Poser folks if their long-term loyalty to DAZ has paid off.

Might ask us about our long-term loyalty to smith micro, too... They often put current versions of poser on sale for the upgrade price, but don't lower the upgrade.  No, kindness to business' is seldom rewarded other than as a marketing ploy.