It's normal for a company that's very good and successful at one thing to attempt to be successful at others in order to grow its business. This involves taking risks, and the risk-assessment process needs the company to be brutally honest about its own strengths and weaknesses.

DAZ aren't the first company to allow over-confidence (some would say arrogance) into that process and come face-to-face with commercial reality a short time later.

Genesis is a brilliant piece of work. The trouble is that a big chunk of the potential customer base can't spend money on it because they use Poser, and - for whatever reason - will not switch to Daz Studio. Even if it's free. And the workarounds to get Genesis into Poser are simply not worth the effort.

This must be hurting DAZ, but it's probably not killing them.

In the next few days we should see SR3 for the latest version of Poser which is rumoured to support single-axis scaling. Perhaps, a little further off, there will be support for some version of Catmull-Clarke subdivision, but this will be on Smith Micro's terms, as it should be.

If / when that happens, we might see a Poser-optimised Genesis. I hope DAZ can hang on long enough to make it happen.

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Windows 10 x64 Pro - Intel Xeon E5450 @ 3.00GHz (x2)

PoserPro 11 - Units: Metres

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