I'd say he's attractive in a sort of rugged way.  Appealing to some, but not all.

He looks like trouble to me.  Not serial killer evil, but the mischievous sort.  The kind who drinks too much on Saturday night and gets into brawls, or cheats on you with other girls at every opportunity.

I could also see that face belonging to a supernatural being - a leprechaun, or a pooka in human form, say.