Quote - "Why does it hurt??"

Because there is this inexplicable characteristic of humans
Where they judge the value of some thing based on wether others
( even anonymous strangers) have the same opinion of it.

when  there seems evidence that "the people" have rejected something you like, you feel "rejected" and even a little embarrassed for having liked it so much.

This mindset is what makes most consumers subject to manipulation of product marketing claims about who uses or "endorses" their products

it also is the main reason we have silly Immature Emotional hate wars engaged by so called Adults over things like Apple IOS vs Google Android,Mac Desktop OS vs Windows Desktop OS
Poser vs Daz studio/genesis etc etc.

these types of "Fan base" wars reveal alot about mentality of the people who participate in them.

Cheers

No doubt this explains some people's reactions. But it's awfully cynical to generalize so negatively.

Sometimes when I've used a product that has obviously had a great deal of work put into it (something that may not be quite obvious until you own it and use it), and you can tell that the creator really cared deeply about the quality of his/her work, it's painful to see it not sell well. This has nothing to do with fanboyism. It's simple empathy with the creator and a bit of sorrow for what I imagine must be the creator's disappointment.

ETA: I don't generally empathize with corporations. Despite their legal standing, they are not people.

When I lived in Texas, it was important to many people whether you drank Budweiser or Miller, supported Dallas or Houston, and drove a Dodge or a Chevy truck. We bond with people who make the same choices as us. But I don't think it's particularly relevant here.

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PoserPro 2014, PS CS5.5 Ext, Nikon D300. Win 8, i7-4770 @ 3.4 GHz, AMD Radeon 8570, 12 GB RAM.