Whatever else I think of Daz's marketing policies they have been extremely good at promoting their figures and content. Before M4 was released there were several items already in their store for him and that helped fuel enthusiasm. Plenty of people bought clothes for a figure that hadn't even been released. I bought some of them with no intention of picking up M4 - I just bought the clothes and put them straight through XD for M3! :D

But even for male figures Daz always make sure the content is there with the figure, on release.

Seems they even managed to get Poser users to buy Genesis clothing before they could even use Genesis which seems to be some pretty nifty marketing!