isikol opened this issue on Sep 23, 2012 · 292 posts
Blackhearted posted Tue, 16 October 2012 at 11:44 AM
Quote - Whatever else I think of Daz's marketing policies they have been extremely good at promoting their figures and content.
Seems they even managed to get Poser users to buy Genesis clothing before they could even use Genesis which seems to be some pretty nifty marketing!
Quote - Daz have a fair choice of period costumery... and would appear to be shifting it. They do seem to coordinate their releases... it's all quite 1950s over there the last while, in terms of historical gear.
appear being the keyword. Daz marketing is 95% about hype and maintaining appearances.
their Genesis and D|S 4 gambit was a train-wreck that almost put Daz under yet on the surface they were acting like it was hugely successful and profitable.
if it were, Genesis wouldnt be in Poser right now, D|S wouldnt still be free, and they wouldnt be laying off their staff left and right.
i laughed so hard i actually peed myself a little in the thread where customers were speculating that Daz's latest 'big announcement' was that they were buying out Smith Micro.