Well, there's certainly not much information on that page, but if you click the Editorial Tab, you do get some more information, including a link to a demo:

Content Creater V 3 is the latest version of Content Creater.
Content Creater creates a complete, tested runtime directory, ready for selling.
Content Creater is a tool for designers, who sell her products at different market places.
Content Creater is programmed by a Contentdesigner for Contentdesigners.
Content Creater is one of the fastest ways has to created around your content.
Content Creater can help you, to create clean content.
Content Creater has some tools for the compliance with the copyrights of the other designers.
Content Creater is concurring for the requirements of any Market Places.
Content Creater gives you more time for creative work.
try the Demo

I'm really not sure what this does either, except to create blank folders for you?  If you're really interested, I'd definitely try the demo.