Quote - Most people probably don’t read the privacy terms of the websites they visit. They may not have heard about lawyers trawling FaceBook. Some things should be fairly obvious though. If your Gmail message about a golf date pops an ad for golf clubs, you should probably get the hint – they’re reading your mail and I’d be looking for another email provider. As soon as I heard about FaceBook’s shennagins, I’d be gone, unlike the guy I saw who said he’d leave if he could only find another online sodoku game or something. The fact is, people are being complicit in their own exploitation. For the benefit of knowing if their friends liked a movie before they rent it – without actually talking to them, they’re willing to be recorded, tracked, classified and sold, all safely anonymous of course.

unfortunately this is easier said than done these days.

its nigh on impossible to maintain your privacy these days unless you want to devote an unhealthy portion of your life to it, forego pretty much every significant technological advance in the last few decades and go back to living as if it were still the '70s.