Here's the thing - if you've already made the stuff and want to sell it, sell it. It's not going to really hurt you to put it out there. Content is always going to be a hit or miss kind of scenario and like every market, it will have its up turns and down turns.  However, you won't reap the benefits of an upturn (or even manage any sales during a down turn) if you don't bother to sell at all. So listen to NIKE and "Just Do It".