A marketing tutorial is an excellent idea.

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I do recall an article explaining the "core fan" theory of marketing. The idea was that content creators (in this case authors and bands, but applies to this as well) should spend most of their time creating with their "core fans" in mind.

Core fans are those people who buy just abbout everything you make. I'm a core fan of a couple of vendors.

If you think about it, it makes sense. If you create 5 items a year which sell for $10 each, and you get to keep half that, then 1000 core fans will put food on your table, and you do not need to spend much time expanding your marketing. Just enough to replace those fans that drop out of the market from time to time.

The point of the article was that chasing after endless expansion and more and more new customers isn't necessary for the individual who needs only $25 - 50k year. It's a strategy designed to fuel corporate profits, and may not be appropriate at all.

Keeping that in mind, if you are a new vendor looking at the successful vendors (who have an established "core fan" base), you might think you can get away with the sort of stuff they do. After all, your core fans know which figues you create for and they are used to your crazy naming conventions. They don't need all that extra info.

Trouble is: new vendors can't use the same strategy until they've got their own fan base, which likely takes a couple of years of hard and efficient marketing work.

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So yeah, again. a marketing tutorial is an excellent idea. :)

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