Quote - Of all negative feedback we received on these changes it was FAR less than 1/2%,  all other feedback and data to back that up was positive.

And how many just silently gave up in confusion or disgust?  There exists a subset of your userbase for whom the redesigned store is effectively unusable.  Before the changes, I was able to easily browse through everything made for my primary figure.  Now, I have to tunnel down through layer upon layer upon layer of sub-sub-sub-categories before I can even determine whether anything in a given sub-sub-sub-category is compatible with that figure.  This is a Bad Design, and since I am unable to find usable content, with the exception of a very few content creators I already know and have bookmarked, I am forced to take my money elsewhere.