Quote - I don't agree that low priced items drive vendors out of business, they're the opportunity to at least have a business. The only thing that really drive vendors out of business are vendors putting lot's of money into advertising and sites that do not allow vendors to promote their items fairly. The thing that drives vendors out of business is all the attentions that big/well known vendors get at the various websites. Small vendors are not put into the spot light, they do not get the benefits, they don't have lot's of money to promote their items. While some vendors demand. are given and get all the attention, all the others suffer from it.

So, forgive me for pricing my items $1.99, but as long as I'm treated as a 3rd class vendor and am not getting the same chance as others who control the market, I'll be doing so in order to survive.

Low prices have an effect on customer expectations, and that contributes to vendors not being able to survive. It isn't the only reason though. If you recall from mid 2008, a lot of vendors just gave up. That was economy + deep discounting + major changes at several brokerages that were hostile to vendors like you and me. One major vendor that everyone knows saw their incomes drop 80% overnight after one major change at one brokerage.

Brokerages are their own businesses, and most vendors are suppliers at their mercy. It doesn't have to be that way though.

 

Best regards,

chikako
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