As much as I would like to see things in the same way as tsarist, and that is a fair post, I have to agree with Fenier, this is a commercial site and changes of this kind should not end up with the visitors hating it. 

I hardly use the "other" site these days as I lost confidence in there abilty to offer me a good shopping experience, and like tsarist I experenced the same dual identity issue which does not promote a secure enviroment to spend your cash.