The product pages are a mess too. Did the person who designed this know what this site is all about?

When I open a product page, it's to get more information about something potentially interesting to buy (but that's me, YMMV...).

So, what do I see inside a product page? Only half a promo picture; The top of the screen is wasted, mostly empty, sparsingly cluttered with pointless/useless stuff and lots of empty space. (Note I'm on 1920x1200 pixels, so you can hardly accuse my screen resolution)

So I scroll down one screen height, past the promo pic, and I discover a huge, almost empty square with a "purchase as a gift" feature! So, is this the most important feature, the one which will make or break the deal???... Get that crap out of there and put it where it belongs, into the checkout process! A product page is about telling me why I might want to buy this item, period.
And where is that information I'm looking for? Ah, on the very bottom of the second screen, I notice a higher density of text (in that otherwise half-empty page) beginning: It's, at last, the description, the thing which will make me buy or not. Hidden three screens down, at the bottom, along with the "related products" and other clutter...

 

What about making a real product page, one which offers "information at a glance", most important first? Making people to scroll for vital information is bad web design. If people don't see it at first glance, chances are they won't bother go hunting for it. Don't forget you're trying to sell stuff, this isn't (well, shouldn't) look like an amateur homepage about your cat/dog.

/end preaching in the desert
/end rant.