I have noticed an increasing propensity of websites redesigning their pages for the awfully inept little swipey cellphones/tablets.  If we were to weigh up the percentages.  There'd be more laptops/desktop, that all these overpriced and under performing apple i trinkets.   This is why we as computer users are having to scroll and click through more.  Fortunately I have a touch screen PC.  Well worth the swipey trend, as it has better specs than any of the other rubbish.