I have looked at the Luxus advertisement and though I think it is OK for anyone to create whatever software he/she makes but I also think that Luxus has a main disadvantage.

They are not the 'first' with something 'new'. They have severe competition from someone we all know well.. :) His first name starts with a 'P'.

When you bring a product to the market you will have to distinguish your product from other products. It must do something the other 'alike' products can't.

Either it must be easier to use, or has more possebilities, be cheaper while giving same (or higher) quality, or you will have to have a hell of a promotion scenario that "out screams" all other products available.

The promo's must 'wow' the targeted audience which will create a 'must-have' feeling. You can also distinguish yourself by giving a better customer care than the 'others'

What I can see this far is that the main advantages of Luxus are: price-setting and integration in the Daz GUI. Do the promos wOw me? No, not the ones I have seen so far.

When it comes to 'customer-care' they will have a hell of a job topping the customer care we Reality users are used to.

Maybe they can, if they (when a customer asks a question) fly over for free, ring at your doorbell, give you flowers and chocolate and sit with you side by side untill your render is the best anyone has ever seen.. Maybe they also should offer to do the dishes and clean your house while waiting for the render to finish..

I am sure there will be a market for Luxus as there is for Reality, I don't think Paolo will suffer from it though. See it like the automobile market, there is room for many brands, BMW sells cars and so does Fiat.

Just my two pennies.. :)