I think in order to understand whether a feature is valuable to a Vendor, you really have to understand how a vendor thinks and works.

First, vendors generally support what they like. If they like a figure, they are usually inspired to make things for it.

Next, vendors will do only the amount of work to get their product to market. If a tool or a workflow enhancement comes along to speed the time to get to market, they may add enhancements to that product, but they rarely will restart the work for another figure unless they know for certain it will sell well.

Finally, depending on whether they're full or part-time vendors, they will generally work on figures that they know they will get a return on their investment. Generally they don't convert something because it's there, unless they want to and don't care about the return.

With that said, most vendors will make a product for a figure and about 80% the way through, they'll get tired of looking at it after fitting, jcms, materials and testing and realize that they still have to do promos. So when it's finally done, they're done.

And generally that's it for that outfit. They take a little break and it's on to the next product. I hear so many vendors say after they finish "I'm glad I'm finshed with that." And they mean it.

So if that's generally the process for vendors, how do you think the Fitting Room will benefit them?

I don't think it does. I've yet to see many vendors say anything about the fitting room, and that's because they already have their processes in place for their figures of choice. So far it's the customers that are buzzing about it. Really the key for any figure's survival is to make sure those figures are compelling enough (giving vendors everything they're used to with their current figure of choice) so that vendors will look directly at that figure and create content specifically for it. Fitting clothes to any figure after the fact is really a customer function not a vendor one and I think that's who is really going to use it.