Quote - I believe they said she's gonna be released for free. Just keep your wallet ready for new content.

Exactly.  Free base figure is a great idea, and necessary for wide acceptance, IMO.

But they gotta make money somehow, so I'm assuming that will be off the morphs, textures, clothing, etc. Which is more than fine.  Dawn is not going to be a success if her creators don't get paid.  Unless they've secretly won the lottery and are choosing this way to give back to humanity.  ;-)