I think I'm understanding this... but lemme check... so, this "guild" would be a group of invited members, OFF site, so seperate from the existing "communities/forums/websites" where they would share their knowledge/experience/secrets in order to improve their own skills... then this group would voluntarily have their products tested blindly by a group of guild testers, and when the testers have said "Yay, you're stuff is good." they would be allowed to advertise that fact... with as you mentioned a graphic or whatever, that then would either be offered for free somewhere, or sold wherever they'd like to offer it for sale? So that you'd have a way of knowing that those selected products meet a certain standard? The only thing I'd want to know is what if you're not invited into the guild, but you'd like to have your own products tested so that you could say they meet those standards... I mean it would be a benefit for a LOT of vendors to be able to say "Hey, my stuff is good... look, see my fancy sticker! I've been appoved!"... I think this is a great idea, if it's what I think it is... except in the respect that not everyone would be able to have their products rated... it could be something that did cost something to be a member... such as a certain percentage of the cost of the product or something, so that you wouldn't have to pay out just to have your product tested and find out that it's not good enough, but then if it IS good enough you haven't wasted any money... but then you could argue that you've wasted the time of those who've had to test it... anyway... I think this is a good idea... I mean as a customer, I'd like to know that something I'm planning on spending my money on will be what I expect it to be... I'm kind of glad that this was brought out into the public, even though it isn't a completed idea... I find it interesting... so I'd kind of like to know as things are updated... I really hope that the idea doesn't get killed by cynicism... hmm... did I spell that right... okay, I'm gonna go finish eating my muffin now... mmmmmm... muffin.... :)