I don't know. Carrara 6 to 7 upgrade cost me $49 including a $20 discount, probably for Platinum club, while my Carrara 7 to 8 upgrade says $0 in my account. I thought the latter actually was less than $40, if I'm not getting it mixed up with Bryce. At any rate, something must be up with Daz to cause this inflation, especially when they're throwing in stuff to boost the price. Maybe they'll go cheap later on after the high spenders are all reeled in.