Great, it's the weekend, and I get to put my business hat on...
I have a commercial fine art printing business. I don't create, publish or sell the art, I just print it, but here are some observations.
- Prints are doing well at the moment: people want art to hang on their walls but can't afford to buy originals
- I've been in this business for many years and it's impossible to be certain about what will sell and what won't, so you should research your market. Go to a few art fairs and see what's grabbing the punters' attention
- Don't print too big or too small: the 30cm x 40cm to 50cm x 70cm range seems to be where the action is
- Present your work as if you were proud of it: it'll add any thing from a few pennies to a few pounds / dollars to your costs but can make all the difference
- Price your prints properly: there's no point in losing money, but over-eager pricing will scare off buyers. Rule of thumb: total up all your costs per print then mutiply 3x or 4x (depending on how desperate you are) for an approximate selling price. Remember, this might have to cover other costs (rental for your 'pitch', commission, publicity fliers etc.)
Good luck!
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