Personally, I would consider the guild seal as something along the lines of an underwriter's laboratory sticker or a good housekeeping seal of approval. Both are indications that a product has been thoroughly tested and has passed the stringent requirements for quality held by the testing agencies. It works for me. And as someone who has spent over $2k in the renderosity marketplace alone since it's opening (this figure does NOT include expenditures at DAZ or BBAy) I would more than welcome something like this. In fact, I can see where it would actually help to INCREASE sales and would be beneficial to all concerned. Think about it. Kate