I will rescind my comment waaaaayyy up above , i.e., "...FOR its' own interest, and with very little concern towards the consumer." Because I do all of a sudden believe that possibly the consumer is being taken into consideration as being more than a walking credit card. My big concern would be, what exactly is "substandard", and how is it decided? On terms of usefulness? On terms of degree of difficulty? That is, if this thing be made by Johnny Q. Public with a little time, will it be disqualified, as being too "simple"? For example, there are alot of free modeling programs about, but I have yet to see one which is particularly easy to learn quickly, in order to make more complex things. But an experienced modeler in The Guild might blow off someone's creation as being too elementary or simplistic, even though I suspect alot of people might be willing to buy it, since they don't know how to make it on thir own, or have the time to learn.... Will this Esoteric Alliance be thoroughly non-biased? And finally, will people even care? For example, My mechanic absolutely despises Quaker State motor oil, and has said so, repeatedly. If he owned an auto shop, he would most definitely not carry it. Strangely enough, I've been using it for years, with no problems, and I'm not about to stop just because some hick bumpkin has a problem with it... Not exactly on-topic, but that's my analogy, and I'm sticking to it. :) In short, what is hoped to be gained? Higher quality, or less competition?