Whatever happened to good ol' Caviat Emptor; "let the buyer beware"? I can pick up a copy of Consumer Reports and find out if the latest thingamabob is what I want, but I'd personally be far more likely to look around and decide for myself, and then only blame myself if I end up buying a bunch of useless, non-functional, scheisse.... This whole thing, to me, sounds like some sort of exlusionary plan to try to insure that the Best Of The Best stay at the top of the heap, whilst being disguised as an attempt to up the quality across the board. And of what philosophy is this idea born? A slew of really good 3D-types got together and decided that it's their service to humanity to effect the betterment of the merchants' offerings? If so, is it to actually achieve this state of Utopia-In-3D, or is it so they aren't inadvertantly clumped in with the loathesome group of substandard 3D Profiteers? When I go to K-Mart, I can accepot that alot of the crap on the shelves is crap, but it doesn't mean I'll buy it. Why should The Marketplace be any different? Whatever happened to Caviat Emptor?