That's kind of the point... and I'm not affiliated with this guild really in any way, other than thinking it's a good idea... you can go to KMart and see shelves and shelves of crap, but then you can also see on the shelf a quality piece of merchandise with the "Good Housekeeping Seal of Approval" stamp on it... it lets you know that this piece of merchandise has been tested, and found to meet a certain standard of quality. When I go to buy, let's say a blender, I'm more likely to buy the one that's been tested and approved by a third party testing agency, than I am to buy just whatever is closest on the shelf to me. From what I've read that's what I see this guild trying to do... provide a way of knowing that you'll be getting a quality product... And just like at KMart, not having the Good Housekeeping Seal of Approval doesn't stop merchants from selling their goods, or consumers from buying them... and there's still no garauntee that if you buy the blender with the Good Housekeeping Seal that you'll be happy with it, or that if you buy the one that doesn't have the seal that you'll be disappointed. I for one wouldn't let this "stamp" affect whether or not I'd buy something... if I saw something that I wanted, that hadn't been tested, I would still buy it... vice versa, just because something has been approved, that would make me buy it if I didn't want/need it...