Yes and no. You make items for figures that everyone is making items for, but then you as a new vendor, have to go up against the established vendors. in theory items for popular figures sell well, but you have to share the cake with everyone. You can also try to find a niche and have a cake for yourself, but it may not be a large one. In the end it works out about the same. In general, for a new vendor it doesn't matter what. You either have a limited group of customers that want your items or you have share the market with lots of vendors trying to sell for the same figure(s) as you do.

Most of the well known vendors have developed a certain style that appeals to a broad audience and makes their stuff stand out from the rest. If you can manage that and spent lots of time on it, you could do well.

Props is different, people like cool props even if they have no use for it. Props are in general not related to a certain figure. There are quite some vendors who make props that hardly anyone buys and there are props that seem to appeal to everyone.

For me it's simple, I started creating props I needed for my own projects and made it all the way I like it, in my style. After posting some of my own renders, I did some questions about them, where did you get those props, can we get them too? So I opened a store and added one item to my store and I sold a hundred copies in a few days. That's how it all started. Since then, I have released lots of items in the same style and quite some people seem to like it.

What you have to keep in mind that when time progresses and you don't give up, you will build quite a catalog of content in your store. Even if you don't add anything new, the store will still keep on generating sales from the catalog you already have. In the beginning I tried to release at least one new item each month. Now, I'm only adding a new item every 3-4 months due to other things getting in the way of modeling, but my store still runs well.

I move from props to clothing once in a while, but creating clothes is a lot more work and for me it doesn't pay off. They sell, but not as good as the props, so by now I'm creating packs with props and clothing and they sell a lot better.

If you already have some stuff, just add it to a store at a price you yourself would buy it for and just see what happens..... :-)

Artwork and 3DToons items, create the perfect place for you toon and other figures!

http://www.renderosity.com/mod/bcs/index.php?vendor=23722

Due to the childish TOS changes, I'm not allowed to link to my other products outside of Rendo anymore :(

Food for thought.....
https://www.youtube.com/watch?v=pYZw0dfLmLk