Forum: Carrara


Subject: Should Daz Sell Carrara And, If Yes, Who Should It Sell It To?

dr_bernie opened this issue on Sep 27, 2013 · 70 posts


dr_bernie posted Tue, 01 October 2013 at 10:22 PM

That is why I think E-Frontier, the maker of Shade, is the best candidate for a Carrara acquisition, for the reasons I stated in my original post:

  1. Shade has a large audience in Japan, but its user base outside of Japan is mostly negligible. Therefore Shade and Carrara will not compete with each other in the same geographic area.

  2. E-Frontier is the former owner of Poser. Shade has the Poser Fusion plugin built-in. Therefore Poser compatibility is part of their corporate culture. The acquisition of Carrara by E-Frontier should therefore not hinder Carrara's Poser compatibility.

  3. E-Frontier has been able to remain profitable with a relatively low-priced 3D app, therefore they should be able to keep Carrara's price unchanged and still manage to be profitable.

  4. E-Frontier has the technical know-how to design a world-class renderer that can hold its own against the likes of Mental Ray. Incorporating such a renderer in Carrara will add a tremendous value to it and boost its sales, while Genesis brings very little value to Carrara, and I doubt Carrara's sales will improve the slightest because of Genesis compatibility.