dr_bernie opened this issue on Sep 27, 2013 · 70 posts
dr_bernie posted Tue, 29 October 2013 at 2:05 AM
Daz's Store is like a casino. You can win big or you can lose big. It's very difficult to plan your next move in advance.
RO's store by comparison is somewhat better organized. For items on sale, the sale dates are clearly stated in the item page, and when an item on your wish list goes on sale, you receive an e-mail notification.
Also RO's pricing is not as erratic as Daz's. You never see a $9.99 item suddenly auctioned-off at $1.99.- RO does not discount its products to the bone, which results in a financially more stable company and also less customers kicking themselves because they over-paid for a product.
But going back to the original topic of this thread, I have 3 objections about Pixologic acquiring Carrara, although the fact that the former Eovia dev team is working for Pixologic is very beneficial to Carrara.
My objections are:
1. I don't see ZBrush and Carrara living side-by-side under the same roof. These are 2 fundamentally different products, even though they both are 3D apps. They target totally different audiences. Will Pixologic Marketing team be willing to even get anywhere near an ailing Carrara and try to promote it to a customer base they never dealt with before, when they can earn a lot more selling a successful ZBrush to a customer base they know how to talk to?
2. Pixologic is, and has always been, a company with only one product. They have never done any acquisition, except Sculptris which was (or is) developed by a lone developer, that Pixologic acquired to eliminate a potential competitor. Will Pixologic be able to handle Carrara's acquisition successfully? As successfully as Adobe did with Illustrstor and Page Maker or Sony Creative Software did with Vegas?
3. Pixologic being a company with only one product and being very successful at that, is a prime target for an acquistion by Autodesk. If Autodesk acquires Carrara through a Pixologic acquisition, it will trash it on the first day, because Autodesk has absolutely no use for a Carrara that does not fit anywhere in its product line.