Both "Main" companies made errors.

SM by releasing Poser9/PP2012 without new and improved figures.
SM (sorry SM) again, by releasing Poser10/PP2014 with good but unfinished figures.

DAZ by creating a "Non Poser compatible figure". (Please do not mention DSON) Gen is not Poser compatible, period.

Result?
V4/M4 continued for too long, and most end users are way over their point of no return in V4/M4 investment.
No Dawn or Dusk or Gen figure can ever change that.

To storm the market , any new figure will have to be revolutionary.
Compatble with both apps.
Usable => That is WITH a complete morph set included from the start.
And with "TONS" of =>=> => F R E E => => => content from the start.

!!!!!!!!!!!!!! Never forget you start with a backlog of a couple of thousand items.!!!!!!!!!!!!!!!!!!!!!!!!!!!

Dawn, is not revolutionary. Is not usable from the start as there is no free standard Morph ++ pack.

Main problem that is killing her is simple.
HW started thinking in dollars about a year too soon. "F I R S T" make your figure more popular then V4/M4.

That is what they forgot.

Just my 2 cents on all 3 companies.

Poser 1, 2, 3, 4, 5, 7, P8 and PPro2010, P9 and PP2012, P10 and PP2014 Game Dev
"Do not drive faster then your angel can fly"!