Before getting into a cost versus benefits for Octane plugin for Carrara, I would like to add one final point regarding Embree's implementation in Carrara.

I seriously believe that Carrara augmented with Embree's performances will see its sales go through the roof.

I don't think that Carrara's current sales level is more than 10 copies/week. With Embree, its sales could easily reach 100 copies/week.

Assuming that Daz continues selling Carrara at a discounted price of $249.-, this amounts to $24,900/week or $1,294,800 per year for Carrara's gross income.

With this kind of revenues, Daz can bring-in a staff of 10 people, composed of 8 full-time programmers to work on Carrara, and 2 full-time testers to use Carrara and find bugs and quirks, instead of us users doing beta-testing.

Yearly cost for a staff of 8 programmers and 2 testers in Utah? Probably not more than $1M, so there will still be 294,800 left for promotional campaigns, ads, trade shows, etc, that will contribute in Carrara selling even more.

In other words for a $100K/6 months initial investment to implement Embree in Carrara, Daz will turn Carrara into a self-sustaining product, will make Carrara PA's happy because they too will see their sales go through the roof, and will make Carrara users happy because they will get a state-of-the-art product whose survival is guaranteed by its own sales.

Therefore Embree in Carrara will be win-win-win for everybody, Daz, Carrara PA's and Carrara users.

In my next post I will look at the costs versus benefits of Octane plugin for Carrara to see whether we can expect to achieve the same results.