Without a decent marketing budget, no matter how awesome a new figure is, it will not get off the ground. Want it to survive or make an impact? Well then, you need a strong inhouse content development team that will guarentee it gets the constant support it needs, and not rely mainly on 3rd party. So those fundamentals need to be looked at before you even think of releasing a figure. A figure can only survive if it has the needed support structures in place. No other company (related to this market) other than Daz has this, and that is no cheap thing to implement. It costs serious money. It's why every other non Daz figure, no matter how great, never lasts. There is no business model in place so it ends up all over the place and eventually unused like the other figures. Sort out the business model first, then worry about the figure. A good business model will naturally attract content creators. "Fanboy" type support is not enough. It will never be, and that has been proven over and over. You need the big guns to jump on board and show support. SM does not do this, Hivewire can't because they are to small to take on the big guns (also Dawn is not G quality). So that is the hurdle a figure needs to over come, before it's even in developement. That to me is a figures biggest flaw.

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