Rules of a good promo is simple really. Show the product in all its glory. If it is a dress, show the dress, in different poses, close-up of details etc, different angles, all that is included. You have one shot to convince people to buy it, so show it off. Basically answer all questions people might ask..EG what does it look like from behind etc. Also a promo is pointless if the actual product is lost due to "artistic renders" where its glory is taken away by over busy backgrounds. I am not buying artwork. I am buying what you are selling. That should always be the focus.

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