I find it interesting that this time around some UK companies/advertisers are saying they won't be running any football based promotions or running only short term ones. It's because they've found customers see the English team as something that will never win, or will go out of the competition quickly, ergo any brand attached to that team isn't that hot. Plus despite the media hype a large part of the population has zero interest in football and will overtly not to buy any associated products. Personally I'm with hornet on the whole benefits of sport thing, especially when it comes to gym membership. I've got friends who'll drive there and spend 40 minutes on a treadmill! A kick around in the park with the kids or a nice walk in the countryside will keep most people fit enough, better still with the latter if theres an old country pub at the end:)

Pinky - you left the lens cap of your mind on again.