Quote - The end result will be the same as it always is. The customers are going to have to adapt to a system they don't like or just not buy from the store anymore, or at least untill the next update.

Sadly, you are exactly correct.

They simply blame it on an aversion to "change" rather than listening to the feedback they're getting.

But, here's the bottom line - you make it too hard to find what the customer is looking for and they'll go where less effort is required.

Now for my bottom line - if I can't tell who/what a product is for FROM THE WHAT'S NEW PAGE, I'm not wasting any of my time trying to find out.

As it is, I never go past What's New anyway, so making that painful only means less sales.