Quote - Linden Labs, the providers of Second life wont let me report such things to them, since a DMCA can only be filed by the IP owners of sayd content. 

 

There is a reason why a DMCA notice can only be filed by the IP holder.

In most cases, people who think they are "copyright police" turn out to be ignorant annoying self-righteous snotbags.

You should hope that the merchant you are accusing doesn't find out about your ranting and sue you for defamation and slander.