"So when they learn Vicki is actually a lot cheaper in comparison, they'll start coming back?"

Between the NDA's legal fees no doubt

Fractured or sundered are perhaps  the words to choose between but are we talking Users, community merchants or marketplaces?

A word is not the same with one writer as with another. One tears it from his guts. The other pulls it out of his overcoat pocket
Charles Péguy

 Heat and animosity, contest and conflict, may sharpen the wits, although they rarely do;they never strengthen the understanding, clear the perspicacity, guide the judgment, or improve the heart
Walter Savage Landor

So is that TTFN or TANSTAAFL?