I suggest you write to Smith Micro with your question about the EULA rewrite.  The impression I got from the video is the rewrite does not allow you to redistibute Smith Micro's content even if you do change (game-ify?) it.  It licensed to the purchaser of Poser so they may used it in a game or similar interactive 3D environment, not for resale.  He is encouraging content makers to adopt similar licensing for their products which maybe where the confusion is coming from.