Quote - Just watched his presentation
some few observations:

Twice he refers to poser as a "Character animation" tool
yet poser remains firmly ensconced in the late 1990's as far as its core animation tools are concerned.
( see my many rants about the state of the animation tools Compared to the $200 USD,Iclone or the free Daz studio)

He seems to implore the current stable of poser content makers to modify their EULA's and "read me's" to allow
Unity game dev people to user their content in commercial games.

And I see Poser Pro Dev version has a big front page
on the unity Asset store
https://www.assetstore.unity3d.com/en/#!/category/0/page/1/sortby/popularity

On sale for $249 USD Regularly $500 USD!!!
now compare this to the "top selling paid" assets in the Unity store which range from Free to about $40 USD.

I get it ,I understand that SM is trying to convince Game developers
to Buy Poser and create their own content for export
or convince current poser content makers to do similar.

Before spending $250 or $500 USD on poser
 
most serious developers will look at Blender( free),
DAZ studio(free) ,and online, pay per single use, solutions like Mixamo or the new Free & paid character generator from Autodesk.
https://area.autodesk.com/products/features/charactergenerator

I can't say whether you're right or wrong in your assumptions, but one thing I have noticed is that companies don't always save money by going with the cheap version of anything. True, both Blender and DAZ are free, but Blender is both hard to learn and both Studio and Blender are in constant development stage. Blender, at least, has an online manual to look things up, but no one to call if you're having issues with the software itself. I never used DAZ's trouble shooter lines, or whatever you call them, but then you get what you pay for, don't you. Plus, DAZ is just as locked into V4 and Genesis mode as Poser is.