I meant to add to my last post.... one of the reasons I keep pulling on the brakes about marketing on your own a lot with hopes it will increase sales is because of this...

I had products that had agreat response on social media or in the forums, and didn't sell all that well, and the other way around. Also, not hitting the social media on certain products didn't make or break them, or even showed any noticeable blip in sales.

At first it seems counter intuitive, you would think that people who actively participate in the forums and on social media are a good statistical representation of your customers, but time and time again it turned out that this is not the case.

I had products that had 'huge' forum following.... 30-40 people in the forum can be huge. Then it hots the market, and you realize that you encountered a pocket of vociferous enthusiasts, and the marketat large ... does not exist. So... it can be a bit tricky, interpreting social media reactions. What peopke will look at or talk about, vs what they will buy are often not the same thing.

It's easy to get a following of non-buyers and spend significant time interacting with them.

At the same time there are smaller things a vendor can do to maximize their exposure. I do them even though I can never correlate them to tangibe influebce on sales... and being an engineer and no stranger to a variety of statistical analisys, i'm pretty decent at noticing and interpreting what affects my sales and what doesn't.

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Renderosity Store  Personal nick: Conniekat8
Hi, my name is "No, Bad Kitteh, NOO", what's yours?