Forum: Poser - OFFICIAL


Subject: making money making content?

MistyLaraCarrara opened this issue on Jan 30, 2015 · 133 posts


moriador posted Fri, 06 February 2015 at 2:39 AM

@BadKittehCo -- Nice post! I'm sure vendors-to-be appreciate it.

I see your point. I guess what I'm getting at is an attempt to widen the market beyond the typical Poser/Daz customer. There are corporate and business customers who are shopping at Turbosquid, for example, and just need a little nudge to see what content creators have to offer from this community at less than a tenth of the price. Sure Poser obj's are scaled incorrectly for the apps they're probably using, but that's hardly a barrier. These guys aren't going to be interested in browsing through "what's hot"; nor are they going to be going crazy waiting for a 17% discount coupon. What they will want is to be able to find what they're looking for very quickly. Having products actually show up as one of the first few search results when you search for 3d assets would capture this group. But at the moment, Poser content is all but invisible, EVEN if you search specifically for Poser stuff. The idea behind social media isn't to drive sales directly. I don't think anyone, including big brands like Nike, has figured out how to do that. The idea is to use the link and like juice to drive hits and search engine ranking. AND to let those customers who won't spend a cent, but will happily rave with great enthusiasm, do much of the work for you. In addition to those business customers, there are all the people who don't yet know that what they need most in life is another addiction. In my experience, most people have never heard of Poser or Daz Studio. And many of those who have think it's all about plastic looking people in stiff poses showing off improbable boobs. For all Daz's external marketing, this community is still very insular.

Anyway, absolutely, most sales come from impulse purchases. But is that because that's just the way it is -- or is it at least partly a result of the fact that 9 times out of 10, people who are looking for specific things can't find them -- so of course those sales are lost (forever, or until they stumble on the thing they want during a sale), and it looks like the only people who buy stuff do so on impulse. 

Anyway, just trying to think outside the box, as it were.


@MrSparky -- Very intriguing idea. Content creator gets a chunk of cash up front, and vendor tries to recoup the investment. What are people charging typically? $500, $1000, $4000? 


PoserPro 2014, PS CS5.5 Ext, Nikon D300. Win 8, i7-4770 @ 3.4 GHz, AMD Radeon 8570, 12 GB RAM.