Forum: Poser - OFFICIAL


Subject: making money making content?

MistyLaraCarrara opened this issue on Jan 30, 2015 ยท 133 posts


Morkonan posted Sat, 07 February 2015 at 5:41 PM

Yes I'm sure you believe what you said is solid advice for other market segments. However, my response is based on what actually sells in this market and the fact that following your advice on how promos should be set up will result in lower sales for that vendor (if the Broker doesn't reject the promos out right because it doesn't catch the marketplace's attention) not because I think it would happen, it's because repeatedly happens. As you said, know your market and it helps to actually sell in that market so that you actually understand who your customers are rather than attempting to apply strategies from other segments to this one that would not work.

You're missing the point. You're only addressing one small part of my post, to the exclusion of everything else that was there. Boob shots are fine, even sultry shots for unrelated products are fine. BUT, you must communicate more than just "boobs" in a good promo shot. If you don't, you're setting yourself up to have your product regarded as just another "boob shot" and what does that mean? It'll be skipped over for a better boob shot, with little regard for the product you've actually produced. There is more to marketing any item, more to creating demand, more to establishing a brand recognition amongst consumer than "boob shot promos." You do not seem to wish to admit that and, if you refuse it, what then can be said about your implied contribution towards helping vendors increase their sales? Is that the extent of your advice? Are boob-shots all that matter? Grammar isn't important? Quality isn't important? Evidenced skill of construction and desirability from the standpoint of a targeted market isn't important? Yet, you ignore these sorts of things that I mentioned, choosing to focus instead on my comments regarding absurd boob shot promos... It's... mind boggling.

I want vendors to succeed. Can they succeed with boob shot promos? Sure, for awhile. But, once a buyer finds substandard quality or discovers that the item they purchased isn't what they though it would be, then that is not just a future customer that is lost, that is a customer who will actively dislike the brand, perhaps even encouraging others to go elsewhere. Eventually, customers will realize that their money isn't expended in buying the promo pic, it's for what's behind it. Customers aren't stupid, especially the good ones who have the money to fuel their desire to purchase e-products.

Marketing and product quality is a holistic beast, requiring the producer to address a full spectrum approach if they wish to maximize their opportunities and their returns. Sultry promos and boob shots should be used to attract attention to the product and enhance the image of a product in the customer's mind, not to replace it.