No offence, but the article is so laughable I didn't even bother to finish it :-D

I hate piracy, but I don't see how the tactic described in that article will have any effect, in fact, I can tell you right now, it won't have any effect whatsoever.
Do they honestly think that some pirate sat in his bedroom, filesharing, gives a toss about the lack of Bollywood movies?

The problem we have with piracy is the result of technology and greed in the industry.  They thought they had it bad when people would hook-up two VHS machines and make copies of their favourite porn movies for their mates.  It was a problem then, sure, but nothing like the scale it is now.  Basically, what happened is that the industry fell in love with "Digital" because they thought they could use the technology, Apple-style, to limit what consumers can do with it.  They saw $$$ signs in front of their eyes believing that encryption and DRM would give them the control they wanted.  They were wrong, so wrong in fact that due to all this inferior junk, pirates can now distribute a movie to millions of people without even lifting their asses from the chair they're sat in.

Try doing that with a Vinyl Record, an Audio Cassette, or a VHS Tape.  I mean you can copy them, sure, but being physical, it cannot be done on anything like the scale that piracy is done today.  It's easier to intercept and shut-down pirates of physical media than it is to locate people in cyberspace.  I mean even those dodgy VHS stores who used to specialise in pirate VHS, those guys couldn't dream of the sort of numbers that we're talking about in the Digital age.