the material settings

Notes: The mask used was not scaled for the uv map of the book prop so I scaled it to get it to fit (more or less)

The mask is Image_Map_2 which is white text on black background.

Image_Map is the original cover texture. I use it for specular and bump. Thats not a proper bump map but used as example.

Blender is diffuse

Blender_2 is alternate specular

Blender_3 is the bump channel.