Characters do not sell themselves. Even if something is well made, you still have to catch the customers eye. So apart from making a good character, a product maker has to also become their own marketing person, and ensure that they have the tools to properly market the figure.

The main thing is to make promo pictures that capture both the eye and the imagination of the customer. Simply showing details is not enough. Show the "character", give the figure life and personality. Place them in interesting shots that can inspire the customer. You have to "Sell" the character with everything you have in your promos, because if the customer looks in the store and sees the same old shots over and over again, then they wont bother to take the time to look......you have to draw them in, and make it interesting enough for them to want to click.

Rawn